MICROFORMATS: DIGITAL PASSPORTS FOR DATA TRAVEL

where ya goin’ mate? All data on the web is easily read by humans; however computers don’t understand much without our input and need to be informed. Therefore to assist with data extrapolation and re-population of publicly available information across the internet and browsers, clever humans developed the descriptive microformat extension to html elements. In essence, it’s a not too…

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WEB TRAFFIC ANALYSIS: A BUSY INTERSECTION

Amber, Green or Dead Red… Website traffic analysis tools provide insightful, crucial, highly accurate and comprehensive evidentiary data of your sites performance through user behaviour. Utilising analytical tools, such as Google Search Console, assist with providing up to the minute and historical monitoring of your website allowing you to troubleshoot and optimise the site for better outcomes or conversions. Ideally,…

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