Amber, Green or Dead Red…

Website traffic analysis tools provide insightful, crucial, highly accurate and comprehensive evidentiary data of your sites performance through user behaviour. Utilising analytical tools, such as Google Search Console, assist with providing up to the minute and historical monitoring of your website allowing you to troubleshoot and optimise the site for better outcomes or conversions. Ideally, the analysis is to seek what users like or dislike about the site and its contents, whether visits are organic, or from paid advertising, or from social media, or from email marketing, which pages were viewed or not viewed and which visitors were repeat or unique. These custom metrics also allow for analysis of other important outcomes such as bounce rate, time spent on pages, which products or services are most popular, what marketing strategies are or are not working, what devices visitors are using amongst many other metrics. Traffic analysis lets you make improvements and see if there has been a noticeable difference. It also helps with promotional and marketing campaigns, stock purchasing, customer relations, brand management and future trends. All this data is free and it only takes an extrapolation process for a wealth of returned data that not only assists you with your website needs but assists website users with their needs also.

Web traffic is a 2-way highway and rather than being a dark and lonely road, why not make it a busy intersection?.