explore more with 404!

It’s great fun surfing the net, until the waves stop. This can be alarming for users who are looking for momentum and all they see is a shark-fin in the water. So it’s usually a good time to get out the jetski in the form of an ‘error 404 page’ so they can make their way back to sure. There’s numerous reasons why a 404 page appears such as the page doesn’t exist anymore, the page is undergoing maintenance, broken links, back-linking typos or it’s been hijacked by seagulls. So how does this 404 issue get resolved for the user? It’s a bit like a well-designed wetsuit – you need to capture their attention in a desirable way. The interval solution is a good looking 404 error page that has a fun or humorous edge to it and that has re-directs either back to the homepage or to a different page so the user can continue with your website. 404 pages are a natural part of the web environment, search engines acknowledge this without hurting site ranking and they still need to crawl these pages. However instead of sticking your head in the sand dunes, make adjustments to your website pages so that the server can locate the correct URL and load up the page as requested for the user.

Check out these examples of great interactive 404 error pages!

KUALO
LEFT LOGIC
WENDY’S
CAR WOW
DRIBBLE

There’s no need to feel the waves of goodbye when you can have the waves of success.