the first point of contact between a consumer and your branded product is often the packaging and, being initial impressions, it's a crucial opportunity to grab attention and ultimately drive sales.
primary packaging is what the consumer will interact with, it encloses the product and is designed for damage control, spoilage prevention, tampering and is a pivotal marketing mechanism.
types of primary packaging include glass, plastic, paper, aluminium, fabric and includes closures such as caps, lids, corks, droppers and finished with an informative label or has printed data.
Packaging takes on a huge variety of shapes, sizes and decorative features and can create memorable, positive experiences.
well designed, unique packaging that catches the consumers eye can be the difference between standing out from the competition or staying on the shelf.